One-on-one design

We build it together.

The Lab hands you the process so you can work through it at your own pace. This is the version where I'm in it with you — the same discovery work, and then I design and build the thing. You finish with a brand and a set of rules for using it, so posting and updating stop being a design decision every time.

Book a call → See how it works

Solo practices from $750 · Group practices from $5,000

Is this you

Two ways to do this. Both are fine.

Work with me one to one if…

  • Your caseload is full and the branding keeps sliding to next month
  • You've started a website three times and abandoned it three times
  • You want a real identity and a real site, built properly, rather than a template you fight with
  • Every time you go to post something you stall on what it should look like
  • You'd rather talk it through with someone than work through it alone
  • You're opening a practice and want it right from day one

Start with the $5 Lab if…

  • You want to understand your brand before you spend on one
  • You enjoy this kind of work and have the time for it
  • Budget is the deciding factor right now
  • You're still figuring out your niche
See what's in the Lab →
What you walk away with

Everything your practice needs to be found.

A brand built on your clinical strengths

Workshops and quizzes that surface how you actually work, how you communicate, and what draws you to the clients you do your best work with. Most therapists find the thing they've been downplaying is the thing to lead with.

A wordmark, icon, and submarks

Your name set properly, an original icon drawn for your practice, and the smaller marks that let it work everywhere — a profile photo, a favicon, a stamp on an intake form. All original, so no other practice in your city is using it.

A documented design system

Palette values, type scale, and the rules for which mark goes where — plus graphic elements and guidelines for web and social content, so you know what a post should look like before you sit down to make one. It's what keeps the brand consistent when you add a page, print a card, or hand something to a designer two years from now.

Your narrative bio, written with you

The page prospective clients read most, and usually the weakest thing on a therapist's site. We write it together until it sounds like you and does the work of a first conversation.

A trauma-informed visual system

Palette, type, and imagery chosen for how they land on a nervous system that's already dysregulated. The same principles that make a therapy room feel safe, applied to a screen.

A finished, produced website

Built, tested, and launched — with the search basics done properly rather than sold back to you later: page titles and descriptions written for search, clean heading structure, alt text, local business setup, and your sitemap submitted so Google can actually find you.

The Lab, included

Your membership comes with the project, so you keep the tools, the resource library, and the community after your site goes live.

How it works

A clear process, start to launch.

Phase 1

Initial branding workshop

We start with a working session about your practice: who you serve, what you want more of, and what's been getting in the way.

Phase 2

Identify your strengths

Quizzes that surface your clinical strengths, your communication style, and your art style. These give us language for things you already know but haven't had to put into words.

Phase 3

Develop your voice and message

Brand voice, brand statement, and a messaging framework — one clear way of describing your work that holds up on your website, your Psychology Today profile, your intake email, and anywhere else a client might find you.

Phase 4

Mood boards and visual direction

I present mood boards so we can agree on where this is going visually before anything gets designed. You'll see options and react to them, which is far easier than describing a look from scratch.

Phase 5

Wordmark, icon, and submarks

Your name set as a wordmark, an original icon drawn for your practice, and the submarks that let it all work at small sizes — a profile photo, a favicon, a stamp on a worksheet.

Phase 6

Color palette and typefaces

Palette and type selected against the direction we set with the mood boards, and against trauma-informed principles — how contrast, saturation, and letterform land on a nervous system that's already working hard.

Phase 7

Your design system

Everything documented in one place: which mark to use where, the color values, the type scale, and the graphic elements that make the brand recognizable at a glance. It includes guidelines for web and social content, so posting stops being a design decision every time. This is what makes the brand still work in two years, whether you're briefing a printer or building a new page yourself.

Phase 8

Your narrative bio

We write the page prospective clients read most, against the messaging framework from Phase 3.

Phase 9

Build and launch

Website production, search setup, testing across devices, and handoff.

Timeline: [TODO — weeks from kickoff to launch, and how many clients you take on at a time. If you only work with a few practices at once, say so. True scarcity is worth stating.]

Your part

What this asks of you.

[X] calls

[How many live sessions, and roughly how long each runs.]

[X] hours total

[Your honest estimate of their time across the whole project.]

Homework between phases

[Quizzes, reflection prompts, gathering any existing materials. Say roughly how long each takes.]

Feedback, promptly

[What you need from them at review points to keep the timeline on track.]

Investment

Clear pricing, no discovery call required to hear it.

Mini branding
$750

The strategy work and a wordmark. Enough to look like yourself everywhere your name appears.

  • Initial branding workshop
  • Strengths, communication, and art style quizzes
  • Brand voice, statement, and messaging framework
  • Mood boards and visual direction
  • Wordmark
Book a call →
Full identity
$1,250

Everything in Mini, plus a complete mark set and the system that keeps it consistent.

  • Everything in Mini branding
  • Custom logo icon
  • Submarks for small spaces
  • Color palette and typefaces
  • Graphic elements for web and social
  • A documented design system with content guidelines
Book a call →
Identity + website
$3,500

Everything above, plus your narrative bio and a finished site — designed, built, tested, and launched.

  • Everything in Full identity
  • Narrative bio, written with you
  • Website design and production
  • SEO setup — page titles, meta descriptions, heading structure, and alt text
  • Google Business Profile and local search setup
  • Testing across devices, launch, and Search Console
Book a call →
Group practices
From $5,000

For practices with several clinicians, where the brand has to hold a team together and still let each person sound like themselves.

  • [TODO: bios for multiple clinicians?]
  • [TODO: brand guidelines for the team?]
  • [TODO: directory or booking setup?]
  • [TODO: templates for onboarding new clinicians?]
Book a call →

Every project starts with a call, and you'll have the scope and the number in writing before anything begins. If you're between two tiers, we'll work out which one actually fits on that call.

After launch

Someone to call when it needs something.

Most websites start drifting the month after they launch — a new specialty to add, a headshot to swap, a plugin that needs updating, a contact form that quietly stopped sending. You can handle all of it yourself, and some people do. Or you can hand it to me.

Ongoing care
$250 / month

Your site stays current, secure, and working, without you thinking about it.

  • One round of updates a month — a new page, copy changes, a new photo
  • Software, plugin, and security updates
  • Uptime and contact form monitoring, so you hear about a problem before a client does
  • Quarterly search check: what people searched to find you, and what's worth fixing
Ask about ongoing care →
Content and search
$500 / month

Everything above, plus a site that keeps growing its reach instead of sitting still.

  • Everything in Ongoing care
  • One new page or post a month, written and built — a specialty, a location, something you want to be found for
  • Local directory and citation work
  • A short monthly note on what changed and what it did
Ask about content and search →

Available to anyone whose site I've built, and to practices with a site I didn't build — we'd start with a look at what's there. Month to month, cancel whenever.

Selected work

A few practices I've built.

The Inward View homepage

Inward View

Jenny came to me with nothing — no name, no mark, no site. We built the practice from the ground up: an identity around flight and open ground, and a site that splits at the front door so couples and individuals each get their own path in. Her bio leads with her own history of perfectionism, which is the exact thing her clients recognize in themselves. Visit the site →

[Practice name]

[What they came in with, and what changed.]

See the full portfolio →

FAQ

Good questions.
Real answers.

What makes a project $750 versus $3,500?
How much of it I build. Every tier includes the same strategy work — the workshop, the quizzes, your voice and messaging, and mood boards — because the rest doesn't hold up without it. At $750 you get a wordmark. At $1,250 you get the full mark set, palette, type, and a documented design system. At $3,500 I also write your narrative bio with you and build and launch the site. We'll land on the right one during our call.
How long does it take?
[TODO — weeks from kickoff to launch, and what usually causes a project to run long.]
Do I need to have my niche figured out first?
No. That's often what the first two phases surface. If you arrive genuinely unsure who you want to work with, the workshop and the strengths quizzes are built for exactly that.
I already have a website. Can you work with it?
[TODO — do you rebuild from scratch, or work with what exists? Does an existing site change the price?]
Is SEO included?
The foundations are, at no extra cost — page titles and meta descriptions, heading structure, alt text, local business setup, and your sitemap submitted to Search Console. That's the work of building a site properly, and charging separately for it would be strange. What sits outside a project is the ongoing side — monthly content, rank tracking, extra location or specialty pages — which is what content and search covers, from $500 a month.
What if I need changes after launch?
Small changes are covered by ongoing care from $250 a month, which is the simplest route for most people. If you'd rather handle it yourself, I'll show you how at handoff.
Can I start with the Lab and upgrade later?
Yes, and plenty of people do. Working through the Lab first means you arrive at our first call already knowing your strengths and your direction, which makes the project faster.
Are you a therapist?
No — I'm a designer with nearly three decades of experience, most of it recently in healthcare, mental health, and nonprofits. I also research trauma-informed design: how color, motion, contrast, and pacing land on a nervous system that's already dysregulated. You bring the clinical expertise; I bring the part that makes people find it.

Let's talk about your practice.

Book a call and tell me what you're working with. You'll leave the conversation knowing what your project would involve and what it would cost, whether or not we work together.

Book a call →